The first public tasting of Vanilla Coke took place in the Buckhead district of Atlanta at the Three Dollar Cafe with Atlanta radio station Q100 and their morning hosts from The Bert Show. The diet variety would be directed primarily at women. Vanilla Coke debuted at the Vanilla Bean Café, locally known as "the Bean," in Pomfret, Connecticut.
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Yolanda Ball, brand manager for Coca-Cola Classic, said, "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola". The marketing campaign for Vanilla Coke aimed to appeal across all generations. However, in late April 2002, the company announced that Vanilla Coke would be produced as early as May.
It was later revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a London based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop. It was not until early April 2002 that rumors began to circulate that the company was planning a new variation to their classic soft drink. After the introduction of Cherry Coke and the failure of New Coke, the company was hesitant to introduce anything radically new. The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in Knoxville, Tennessee. For decades, this remained common practice in ice cream shops where vanilla syrup and Coca-Cola were both available. The history of adding additional vanilla flavoring to Coca-Cola, at least in the US, dates back at least to the 1940s when local soda fountain workers ( soda jerks) would upon request add a "shot" (roughly two tablespoons) of vanilla syrup to a (12-16 oz) Coca-Cola fountain soda. Ordinary Coca-Cola already contains small amounts of vanilla. Virgin released their own vanilla cola in 2002 in the UK, the year before Coke released Vanilla Coke there. In 2003, Pepsi introduced Pepsi Vanilla to compete with Vanilla Coke. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero. Originally announced as a limited edition in the UK, it became permanent for several years however, it was again discontinued in the UK in Summer 2018. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. It was relaunched in the US in 2007 in Denmark in 2012, the UK in 2013, and Canada in 2016.
Coca-Cola Vanilla (commonly referred to as Vanilla Coke) is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink.
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